A large group of entrepreneurs holding the D.R.I.V.E. book.

Transform Your Business with P.R.O.F.I.T.S.

P.R.O.F.I.T.S. is the first system designed specifically to decode the emotional buying and building behavior of people.

It does not label them. It reveals what authentically moves them.

Stack of D.R.I.V.E. books

Every human has a P.R.O.F.I.T.S.—its how you measure acquisition of value. Once you know this, sales, leadership, and recruiting change forever.

P.R.O.F.I.T.S. was built for sales and influence. Where others describe behavior, P.R.O.F.I.T.S. influences action.

In addition to maximizing influence, choose DRIVE to improve…

SALES

A system that lets you diagnose the buyer’s internal motivation and sell to it directly. Faster closes. Fewer objections.

RETENTION

Stronger retention within your organization because you will connect in ways that make people feel seen, valued, and inspired to stay.

LEADERSHIP

Smarter, more scalable leadership at every level with messaging, mentoring, and motivation that truly align.

Ready to Transform Your Business?

Join thousands of successful entrepreneurs who have already taken the first step towards becoming P.R.O.F.I.T.ABLE.